Land Rover

The first Land Rover made its debut in 1948. It was designed with brilliant simplicity for extraordinary ability and unrivalled strength and durability. With extremely robust construction and characteristics such as short front and rear overhangs, it drove off the production line ready to take on some of the world’s toughest terrain. Today these qualities are as significant a part of what makes a Land Rover vehicle unique as they were over 60 years ago.

The Land Rover was the product of continuous evolution and refinement throughout the 1950s and 1960s with improved stability and a tighter turning circle. It was a period in which Land Rover took the lead in the emerging market for four-wheel drive vehicles. In keeping with the forward-thinking philosophy that founded Land Rover, a radical, entirely new product was introduced in 1970 and created its very own vehicle category. This overnight sensation was the original Range Rover. It had all the capability of a Land Rover with the comfort and performance of an on-road car.

This culture of innovation has developed ever since with both Land Rover and Range Rover vehicles: new models, more refinement, more innovative technology, more efficiency and fewer emissions. Land Rover now sells in over 170 markets with a product line that consists of the Range Rover, Range Rover sport, Discovery 4, Freelander 2, Defender and the brand new Range Rover Evoque.

Land Rover is proud to have been associated with rugby for over 10 years and is a sponsor at all levels of the game, from the under 11 and under 12 national tournament The Land Rover Premiership Rugby Cup, through to Premiership Rugby and England Rugby. In fact they were also proud partners of the British & Irish Lions throughout their 2001, 2005 and 2009 tours and an Official Sponsor of Rugby World Cup 2011. At an important time for Rugby in this country, Land Rover is excited to be a Worldwide Partner and Official Vehicle of Rugby World Cup 2015, taking place in England.

James Haskell is one of our Land Rover rugby ambassadors and says, "I have been driving a Range Rover Sport for the last three years and it is the perfect vehicle for my lifestyle. From driving around the city to some shooting in the countryside - it’s the perfect vehicle for all terrains and situations."

For more information on Land Rover visit www.landrover.com

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